There are different ways which one can use bulk SMS service to
his or her advantage if properly studying the benefits. According to how you intend
to use it, either for business purposes or for just information. This information
will enlighten you more on how to use and
how to apply it the right way which will turn out to be an advantage to you. Cheapglobalsms
will make you take good advantage with their numerous qualities.
Did you know66% of the world’s population shows signs of nomophobia, fear of being without their mobile phone? We
are a generation of mobile addicts. Our mobile phones are often the first thing
we grab when we wake up, and the last thing we see before we fall asleep.
With
almost +5B users in the world, mobile phones have become one of the most
powerful marketing and communication tools. They provide immediate access to
consumers irrespective of time and area. However, sending individual text
messages to countless numbers of consumers is time-consuming and can be a tiresome
procedure for businesses wanting to tap into the power of this direct channel
medium.
That’s
where bulk SMS services come in handy.
What is bulk SMS
Using a
high volume SMS gateway service allows you to
send a single text message broadcast to a whole list, a whole segment, even an
entire country of mobile phone numbers, as we’ve seen in
the past few months.
Sending
SMS can aid in increasing customer engagement and revenue for your company.
Mass text messages will cut costs as it is a relatively inexpensive method of
marketing. A service like this can be used in numerous instances, such as
polling to get feedback from your customers, two-factor
authentication for
internet banking, ecommerce or staff rostering.
How to take advantage of bulk
sms
Learn
from your target market
Similar to
any other marketing channel, your chosen target audience should be studied in
order to understand their needs and wants, and what will help attract them to
your product or service. Furthermore, it will help you determine whether you’ve
chosen the right target market for your bulk SMS service and what content will
appear most valuable to the recipients.
Your
target market can be classified into different customer groups based on age,
gender, location, past purchases, interests, etc. Let’s say, for example, you
are a retail store offering a promotion of free lipstick with a purchase of
over $AUD30. You would send the majority of bulk messages to women, as the
response rate from men would likely be low.
In
addition, you can take what you’ve learned from their responses to SMS to
iterate broadcasts in the future. Here are some things to consider when looking
at your data:
· Do
they prefer short or long messages?
· Messages
with more dynamic content such as MLPs or MMS?
· What’s
their open rate?
· What’s
their click-through rate?
For
example, what if you pull out from your data that busy mums are the worst
offenders when it comes to appointment no-shows at your clinic. Mums are busy
judging the admin of kids, school, family obligations and their own careers.
Would SMS
reminders help them? Use A/B testing to figure out what kind of reminders work
best, and when to send them to get the best attendance rate.
Talk directly to customers
As a
direct channel to customers, the content of your mass text messages should
clearly identify your goals and what you want to achieve out of this campaign.
It should, however, also be precise and significant to the customer group.
Mass text
can become too much like spam if the content is too generic and broad. Text
messages should be focused on the recipient and act to deliver them the
information they need to make a decision, enable a purchase or use a service.
To make
the most of this channel, create content that is personalised and appealing to
the customer group. Market segmentation is key here in order to match
individual customers with offers perfectly suited to them. Accurately targeted
information and conversations with the right customer group will increase sales
and ROI.
There
are innumerable ways you can use SMS, including:
· New updates and information
· Reminders
and confirmations of appointments and bookings
· Security
checks for registered accounts or sensitive information
· 2-way
conversations
The best
use of SMS solutions are to alert people when you need to share time-sensitive
information. Unlike the slow pick-up of email, SMS is read almost immediately
with 90% of them read in 90 seconds.
Because of
the effectiveness of SMS campaigns in cutting through, governments often use
this channel to notify citizens about fires, outages and blackouts through Emergency Alerts. You
can use this to your advantage when customers book holidays through your brand
and want to know that the booking has gone through. What if you need to update
every student at your school about a new measles outbreak? Or what if there’s
an outage on your systems, and customers across the globe are wondering what’s
happening?
You can
get ahead with each and every situation by using SMS strategically when
time-critical information is needed to be broadcast and received.
Guide
customer journeys
Taking
customers on a guided journey through your brand isn’t easy. There are so many
ways that customers can seek you out and interact with your brand. It can be
difficult to track or nudge them in the right direction. That is until you try
using SMS as a direct communication channel.
By cutting
out intermediate platforms (and their many peripheral distractions), SMS’
minimality and brevity serve as advantages when persuading customers or
stakeholders to act. For example, take the simple act of guiding a customer
back to an abandoned cart. A busy inbox, lots of spam emails, a
not-so-effective subject line, and an email that doesn’t get to the point.
All of
these elements can act as barriers in comparison to a simple, concise SMS that
includes one clickable link for repurchase. When actions and behaviours can
become more complex, consumers continue to strive and look for brands who can
provide simplicity. SMS can be your guide to get there.
Set and forget
We talked
earlier about how sending bulk SMS messages can be useful for reminding customers
about upcoming appointments and confirming bookings or purchases. They help
your business meet new customer needs and their increased workloads that come
with modern life. Similarly, it can also help your business with the same
internal challenges.
If you’re
already using a bulk SMS gateway or service, it’s likely that you are using it
for external communications without thinking about the advantages of turning it
inwards. SMS automation allows you to set and forget workflows that can alleviate internal
inefficiencies, such as support call follow-ups, new sales or lead gen
opportunities, meeting reminders and so much more. They relay time-critical
information and that applies even more to the way we work, not just how we
serve our customers.
Think
about the ways in which you can change the way you are working. Perhaps it’s
finding a new way to remind staff members about their upcoming roster and
applying that to your inner workings. You’d be surprised how text messaging can
help out.
Make it interactive
The days
of one-way communications are over. The beauty of SMS marketing is that it can
start and develop two-way conversations between you and your consumer. This
makes SMS broadcasts not only interactive but also engaging to your customers.
Increase
response rates with customers by including offers or discounts that have a call
to action. Sending SMS in bulk can save your business valuable time by
automating your marketing campaign.
It is also
useful for creating polls to seek feedback from your customers. It can be
strategic for your decision-making by asking for thoughts and opinions from
those most important to your business – whether that’s your customers or staff
members.
Final
thoughts, further reading
Business
or not, there are limitless ways you can use bulk SMS services to gain
advantages over your competitors. They can be cost-effective when measured
against reach, initial investment and long-term ROI. Is it time you started
investing in SMS? Yes it is visit cheapglobalsms.com and get started.
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