A bulk SMS Gateway is a great way to incorporate SMS APIs
with your existing setup. Businesses often have to send SMS messages to a large
customer base to improve customer loyalty, interaction and sales. Therefore, a
reliable SMS gateway will contribute to long-term success. Businesses needs to
be smart to choose a reliable gateway in order to have a smooth bulk SMS
marketing. There are qualities that a good gateway will posses which will help business
owner know the best one for their business.

What Features Should A Good Bulk SMS Gateway Offer?

SMS can come in all forms of configuration. It is
important to ensure that your bulk SMS gateway incorporates easily with any
software and can perform the roles needed for marketing. With functionality
from your bulk SMS gateway, you can enhance your marketing strategies every
time you use the SMS API to communicate with your clients.

  • An important factor to consider when picking
    an SMS gateway provider is global reach. Having international outreach
    will enable you to send messages to clients, affiliates, and suppliers all
    over the world. In the long-run, this improves working relationships and
    customer loyalty.

  • A bulk SMS gateway should be able to receive
    messages directly from your user base. According to research, 64% of
    customers want to be able to interact with companies directly from their
    phones via SMS A two-way communication platform means a better
    conversations with your customers and greater loyalty.

  • A bulk SMS gateway should be dependable,
    scalable, or run by an organization with a notable reputation, that can
    reach out to a wide range of networks and support systems around the
    world. Hypermedia’s resources accommodate software that enables businesses
    to interact, transact and connect with their customers over the years to

  • Pricing is also a major factor when
    considering an SMS gateway provider to choose. Pricing determines the
    budget and finances you allocate.

  • The resources of the developer are also key.
    It is more reliable to provide your developers with resources that are
    quick and have easy access to a variety of developer tools that integrate

How to Choose a Bulk SMS Gateway Provider

There are a number of bulk SMS gateway providers out there
and pricing is a priority that cannot be overlooked. SMS is a marketing
strategy that most organizations incorporate, and in comparison to other forms
of direct marketing, it is the most effective way to get in touch with clients.

According to research, 98% of text messages are opened
within 90 seconds of delivery. Therefore, partnering with bulk SMS providers
will give you the benefit of having direct interactions with customers.

However, pricing is not the only thing to consider, and
quality of service is even more important. One should not be charged for
setting up an account, but only for the messages sent. Other providers lure
clients with cheap pricing but they end up costing you more in hidden fees.

Buying bulk SMS messages should not have expiry dates.
When one purchases bulk SMS messages, they should remain valid until they are

Minimum or Maximum Providers

Some providers have a minimum purchase requirement. It’s
wise to avoid such service providers as you may not know exactly how many text
messages one is going to send. Watch out especially if the SMS service is still
in its infancy stage. A good provider should accommodate your needs
and not the other way round.

it comes to bulk distribution and the use of reliable gateway service, it can
be seen that CheapGlobalSMS provides a high-speed, premium connection through
their direct telecommunication carriers rather than using both direct and
hybrid carrier networks. Their gateway routes are through Optus, Vodafone, and


SMS Gateway capacity is able to match major SMS firms with over 7 million text
messages delivered weekly. CheapGlobalSMS states that text messages are
delivered within a matter of seconds with an SMS gateway uptime of 100%, which
is a real asset compared to other similar bulk providers.


DATE: Wed, 17th Nov. 2021 4:38pm

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