How To Use Email Marketing and Bulk Sms Marketing

In today’s business, everyone needs to use the most effective
tools or medium to increase their customers engagement. Bulk sms marketing and email
marketing can be introduce at once to help drive more sales. Bulk sms as it is widely
known as one of the cheapest medium of advertisement with great results to show
for. If properly combined with email marketing it will go a long way to compliment
each other. Email marketing is one of the best way to convert leads into customers.
It now depends on the business owner on how to use it. It can be use together to
achieve great result and you can use them separately and still achieve good results.

What is Email
Marketing? 

Email marketing is utilised to
inform, build a community around your offerings and drive sales. However,
contemporary Email marketing focuses more on segmentation, personalisation, and
consent. For example, email marketing also shares newsletters with updates
about the company or sales promotions and exclusive subscribers’ deals. Email
marketing may also attempt to share a piece of generic information about the
company. Furthermore, it enables businesses to keep customers notified and
customise marketing mails to their audience.

What is SMS
Marketing?

It is a marketing procedure that
uses text messages to deliver updates, offers and send customer reminders. This
form of communication might be a one-on-one chat between a live agent and a
customer. On the other hand, it could also be an automated chatbot by a
customer action, or it could even be part of a bulk SMS sent to a group of
customers who have opted-in to receive messages from your business. SMS marketing is suitable
for all kinds of businesses, big or small, as it accomplishes multiple objects
in a shorter period. 

Best of Both
Worlds: Blending SMS and Email Marketing

In retrospect, there truly isn’t
one winner. SMS and Email both serve the same purpose and come with an array of
communication and marketing opportunities. Moreover, they are two very
complementary channels. You can generate campaigns through both channels,
utilising Email for incorporating more detailed information and SMS to send more
time-sensitive or urgent messages. Adopting Email in cooperation with SMS
marketing will increase your marketing efforts and enable your business to
reach diverse audiences. Here are some excellent use cases of both these
strategies together:

·       
Promotion and Sales Marketing: Use
Email to announce upcoming sales and SMS to present an added discount at the
last minute or remind customers that the sale will be ending soon.

·       
Event Management Tool: Sending
Emails to promote an event to generate initial interest and remind people to
sign up. SMS sends event reminders the day before, provides parking information
the day of the event, and gives weather updates during the event.

·       
WwContest Marketing Tools: Publicising
contest benefits and details via Emails and encouraging customers to enter the
contest before the deadline and announce a winner when the contest ends via
SMSes. 

By integrating SMS marketing with
email marketing, you can follow up your promotional email campaigns with text
messages to assure your information isn’t missed. This strategy brings
customers into your business ecosystem and gives them multiple touch points to
develop a relationship with your business. Partner with cheapglobalsms today to
experience the best of bulk SMS marketing anytime, anywhere. Bulk SMS marketing has
the power to help companies reach out to as many people as they want across the
world, and Bulk Email marketing with
high throughput and scalability for customers who want to transmit high volume
traffic. Visit www.cheapglobalsms.com.